A smarter way to take care of your best friend...
Get the best care and protection for your pet, with one monthly subscription
Pets play a significant role in our lives…
They are not just our companions or pets; they are our family too. We experience a great sense of reward when we care for them, and this is very similar to caring for our children.
Not everyone is prepared for the time and energy investment their new fur-kids require, and this can often result in frustration, stress and anxiety for both the pet and their owner. If you’re one of these people, just know that you’re not alone.
You love them like family…
We know you love your pets like family, and we want to help you care for them even better.
That’s why we’re bringing you bundled products and services that support your beloved pet’s health and wellbeing, so they can live a long and happy life with you, all while saving you time and money.
Included with BetterLife and BetterLife Plus
Pet Rescuer Network™
The Pet Rescuer Network consists of community and professional pet rescuers. The professionals are dedicated people who make it their priority to actively search and care for lost pets. It includes special interest groups, vets, animal welfares and security companies. A separate SMS alert goes to the Pet Rescuer professionals in your area when you send an SOS Alert.
Veterinary Pet Advice
Have a question about your pet you want answered by a vet?
We offer FREE basic pet advice (non-medical and non-diagnostic) from our experienced veterinarians, who are here to answer any questions you have about your beloved pet.
Funeral & Cremation
Communal cremation means that your pet will be cremated together with other pets and therefore you will not be able to receive your pet’s ashes back after the cremation.
These communal cremated remains are sent to a licensed disposal facility.
*BetterLife plan only.
Cremation & Return of Ashes
Sprinkling the cremated remains at a special place often helps families to make peace with the loss, knowing that their pet’s remains have been laid to rest in their favourite place. You can rest assured that the cremated remains that you receive will be those of your pet, returned within a week (7 days) in an appropriately sized scatter box.
*BetterLife Plus plan only.
**A waiting period of 3 consecutive months applies for cremation and return of ashes claims.
Kennelling: Receive up to 30% discount on kennelling with our tested partners.
Grooming: Receive up to 30% discount with our team of expert groomers.
Training: Get up to 20% discount from our registered trainers, including puppy socialisation classes.
Online Store Discount
Get a 15% discount on recurring subscription orders for South Africa’s best premium pet food and supplement range, through Bella and Max.
VetBrands quality veterinary range of pet food and products have been scientifically tested and approved by vets all over the country.
Ready to get started?
Call us on 031 010 7177 today!
Identipet BetterLife Pricing
+ *Pricing is valid for 1 pet p/m. If you have more than one pet, please click here to view our tiered discount rates.
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How it Works
Sign up for one of the BetterLife plans
Sign up for the BetterLife or BetterLife Plus plan by contacting our call centre on 031 010 7177, or request a call-back by filling in the form below.
Register on the Animal Management System
1. Create an account using your primary mobile number and email.
2. Verify your details and login to the Animal Management System.
Download the Identipet App
1. Download the Identipet App on the Google Play or iOS App Store.
2. Login or register an account with the same primary cellphone number and email address used to register on the Animal Management System.
3. Add your Owner Info to your profile.
4. Always keep your contact details up to date.
Send an SOS Alert to the Pet Rescuer Network
1. Send an SOS alert if your pet goes missing by opening the Identipet App or login to the Animal Management System to send an SOS Alert
2. Tap “Pet SOS” in the Identipet App or click “Create Alert” on the AMS Dashboard, and complete the steps to send your SOS Alert.
Get Pet Advice from our Vet
Get access to our experienced veterinarians who are always available to help and advise you accordingly. To get your free pet advice, email your questions to firstname.lastname@example.org and they will respond with the advice you require, within 24 hours on Monday – Friday, 9am-5pm.
How to Claim Your Rewards
Claim your discounts and rewards from our other partners by following the instructions below:
Pet Funeral, Cremation and Return of Ashes: Inform your vet that you are an Identipet BetterLife or BetterLife Plus Member and whether your plan includes a return of ashes or only a communal cremation.
Grooming, Kennelling and Training: When booking, please let your provider know that you are an Identipet BetterLife or BetterLife Plus Member, and they will apply your discount to your bill. If your provider is not a BetterLife partner, please let us know and we will either arrange with them to become a partner or we will refer you to one of our existing partners
Pet Food and Supplements Subscriptions on www.bellaandmax.co.za: Once you are signed up with any Identipet BetterLife plan, a 15% discount will be automatically applied to your Bella and Max checkout basket for all once-off and subscription purchases. You must be signed into your Bella and Max account created by your consultant when joining Identipet BetterLife and BetterLife Plus.
Join today and get the best care and protection for your pet, with one monthly subscription.
Call us on 031 010 7177 today to get started, or submit your details below and we will call you back from us within 24 hours (Monday-Friday, 9am-4pm).